- Content: Make sure you fill out your page details with searchable information.
This should include: Overview, description, contact information, and your website.
- Invitation: Invite your contact list. You can use a basic email invite, invite fans directly on Facebook, share your page on other social mediums, and utilize Facebooks various plug-in.
- Touch point Communication: Add a link to your website, newsletters, blogs, ads, displays, etc.