Advertisers fought for marketing supremacy off the gridiron, and they got their monies worth. It was a turn around game with a historic overtime on the side… but of course we are no Sports Anchors here!
In our world of Branding we cant pass up the opportunity to weigh in on some of our Ad Favorites. So, let’s start:
KIA: Hero’s Journey
Story line: Melissa McCarthy during the Big Game as she sets off on a mission to save the planet. Unfortunately, she finds out the hard way that it’s not easy to be an eco-warrior. Luckily, she drives the 2017 Kia Niro
Storyline: This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone.
Budweiser: Born The Hard Way
Storyline: This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers.
Coca-Cola: It’s Beautiful
Storyline/Purpose: “We believe that America is beautiful and Coca-Cola is for everyone. Let’s celebrate the moments among all Americans that promote optimism, inclusion, and humanity — values that bring us closer together.” – Coca-Cola
Storyline: Katie, her whole family, and a slew of unexpected guests deal with a Candy Casanova. Opinion: We love this commercial, but they should have stopped at Grandma
Storyline: The commercial says it all…
Driving it home: You never know what you might have to sacrifice when you miss work because of an injury or illness. Help keep your lifestyle healthy with Aflac.